top of page
XopoDesign_SNP_Popup1.jpg

Bringing warmth back to commerce

Sift & Pick is an e-commerce marketplace that has extended its reach to include experiential retail; with the intent of allowing customers to discover new brands curated with love, quality and care. 

Client

Deliverables

E-concierge Pte Ltd

Industry

Brand Audit

Value proposition

Brand positioning

Brand Identity

Go-to-market strategy

E-commerce​

Website

Discovery

To hone in on a revitalizing retail experience, Xopo conducted a series of immersive workshops with the Sift & Pick team to examine the latest O2O purchasing behavior and physiology.

“People are disconnected from the things they buy and the buying process has turned cold and transactional.”

XopoDesign_SNP_Workshop4.jpg
XopoDesign_SNP_Workshop2.jpg
XopoDesign_SNP_Workshop5.jpg
XopoDesign_SNP_Workshop6.jpg

Alignment and definition

Through extensive e-commerce competitor landscape mapping, the team was able to narrow down on a highly-designed retail proposition to cut through the crowded online market: To bring a sense of delight and discovery in every customer; building lasting relationships and creating commerce that is warm and heartfelt. 

SNP Market analysis.JPG
1.JPG
2.JPG
3.JPG

Picked with care

To evoke the intended customer sentiments, Xopo created a mark that is immediately identifiable, yet subtle.

 

The conceived symbol represents thoughtful and dedicated curation - a brand identity that exudes the affectionate selection of products that the Sift & Pick has in store for its discerning shoppers.

XopoDesign_SNP_Workshop7.jpg
XopoDesign_SNP_Logo_Process1.jpg
S&P-Logo-Animation-V2.gif
XopoDesign_SNP_Logo2.jpg
XopoDesign_SNP_Process5.png
20180516_Illustrative_Icon.png
SNP_Product_Categories_Icon.png
S&P-T-Shirt-Original 1.png
T-Shirt-Design-01.png
SNP Brand Guide 10.jpg
SNP Brand Guide 05.jpg
SNP%20Brand%20Guide_edited.jpg
SNP Brand Guide 04.jpg.jpg

Outcome

Sift & Pick began as an online marketplace, working with original brand owners and designers to bring to customers authentic designer goods handpicked from around the globe. With a recharged branding and a re-conceptualized O2O retail experience, they soon opened up their first pop up store at Changi Airport and eventually an official flagship store to call their own.

XopoDesign_SNP_Popup2.jpg
SNP Pop Up Store.JPG

Other works

Doki Technologies

Mushroom Kingdom

View more case studies

bottom of page