Bringing warmth back to commerce

Sift & Pick is an e-commerce marketplace that has extended its reach to include experiential retail; with the intent of allowing customers to discover new brands curated with love, quality and care. 

Client

Deliverables

E-concierge Pte Ltd

Industry

Brand Audit

Value proposition

Brand positioning

Brand Identity

Go-to-market strategy

E-commerce​

Website

Discovery

To hone in on a revitalizing retail experience, Xopo conducted a series of immersive workshops with the Sift & Pick team to examine the latest O2O purchasing behavior and physiology.

“People are disconnected from the things they buy and the buying process has turned cold and transactional.”

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Alignment and definition

Through extensive e-commerce competitor landscape mapping, the team was able to narrow down on a highly-designed retail proposition to cut through the crowded online market: To bring a sense of delight and discovery in every customer; building lasting relationships and creating commerce that is warm and heartfelt. 

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Picked with care

To evoke the intended customer sentiments, Xopo created a mark that is immediately identifiable, yet subtle.

 

The conceived symbol represents thoughtful and dedicated curation - a brand identity that exudes the affectionate selection of products that the Sift & Pick has in store for its discerning shoppers.

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Outcome

Sift & Pick began as an online marketplace, working with original brand owners and designers to bring to customers authentic designer goods handpicked from around the globe. With a recharged branding and a re-conceptualized O2O retail experience, they soon opened up their first pop up store at Changi Airport and eventually an official flagship store to call their own.

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Other works

Doki Technologies

Mushroom Kingdom

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