Bringing warmth back to commerce

Sift & Pick is an e-commerce marketplace that has extended its reach to include experiential retail; with the intent of allowing customers to discover new brands curated with love, quality and care. 



E-concierge Pte Ltd


Brand Audit

Value proposition

Brand positioning

Brand Identity

Go-to-market strategy




To hone in on a revitalizing retail experience, Xopo conducted a series of immersive workshops with the Sift & Pick team to examine the latest O2O purchasing behavior and physiology.

“People are disconnected from the things they buy and the buying process has turned cold and transactional.”

Alignment and definition

Through extensive e-commerce competitor landscape mapping, the team was able to narrow down on a highly-designed retail proposition to cut through the crowded online market: To bring a sense of delight and discovery in every customer; building lasting relationships and creating commerce that is warm and heartfelt. 

Picked with care

To evoke the intended customer sentiments, Xopo created a mark that is immediately identifiable, yet subtle.


The conceived symbol represents thoughtful and dedicated curation - a brand identity that exudes the affectionate selection of products that the Sift & Pick has in store for its discerning shoppers.


Sift & Pick began as an online marketplace, working with original brand owners and designers to bring to customers authentic designer goods handpicked from around the globe. With a recharged branding and a re-conceptualized O2O retail experience, they soon opened up their first pop up store at Changi Airport and eventually an official flagship store to call their own.

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